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In today’s fast-growing world, mortal beings are way behind the overpowering technology.

Social media creates a toll on every aspect of our life. Amid this pandemic, meeting people is no longer an option; that is where social media comes to our rescue. Platforms such as Instagram, Twitter, and utilitarian Facebook are overflowing with requests to help those in trouble and information from across the world. It does have its perks and disadvantages, perks being the efficient reach, disadvantages being the misleading nature or dangerous opinions and analysis often amplified by celebrities and social media influencers, contributing substantially to the avalanche of information.

The algorithm is pretty simple; you get information, pass it on and create a cycle. Social media makes communication faster, easier, simpler. Comparing the spread of information with the pandemic itself, the frictionless communication inherent in social media instigates information to spread even faster than the virus.

The case of the COVID-19 pandemic shows the crucial impact of this new information environment. The information spreading can strongly influence an individual’s behaviour and alter the efficiency of the countermeasures deployed by governments. In this respect, models to put forward virus spreading are starting to account for the sensory response of the population concerning public health interventions and the communication dynamics behind content consumption. In comparison, digital media is always a win-win situation for every individual as it requires minimum input and maximised results.

In conclusion, the saying that the world without social media would be as empty as an hourglass without sand stands correct.

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